In 2010, I accepted a job to design a full printed book, cover to cover, in Adobe InDesign. I took the job, but had one big problem.
I had never opened InDesign in my life.
As in, never clicked that little pink icon ever, EVER.
I spent hours upon hours upon hours designing this book, page by page, trying to learn InDesign as I went. I had no idea what styles or master pages were — the two most time-saving features of InDesign — and layed out every single page manually, one at a time.
I finally made it to the end of the book and felt super proud of myself for figuring it out.
Except I had one step left, and thanks to a rookie mistake, I royally screwed up the entire project.
I was prepping the file for print and accidentally turned ALL the text to outlines, saved my file, and closed it. And then I panicked. I realized my mistake right away, but there was no un-doing it.
If you don’t realize my mistake, here it is: converting text to outlines makes the text uneditable. Since I had accidentally saved my file with the text outlined, I would never be able to go back and edit any text in the entire book. I had basically flushed all those hours of work right down the toilet.
Long story short, I never found a solution, and ended up hacking my way through 6 more editions of the book over the next few years. I re-typed entire pages by hand in order to change one small word. I felt so unprofessional every time I had to explain to a printer that no, I didn’t have the original, editable file.
It was embarrassing to have made such a rookie mistake, and I vowed never to let InDesign get the best of me again.
Since that embarrassing mistake, I've been working with InDesign nearly every day on a wide variety of projects for tons of clients, big and small. I've quickly realized how many other creatives aren't comfortable using InDesign — for lots of reasons . . .
- you feel like you're missing out on a big pocket of clients + projects because you don't know the program, and you're embarrassed that you haven't been able to figure it out yet
- you're scared to open the software, thinking you'll make a costly mistake like I did
- you're overwhelmed by the tools, buttons, icons, menus, and ALL THE THINGS you see when you open InDesign
- you've messed around in InDesign for fun, but you're not confident enough to take on real projects that require it
Whatever the reason for keeping InDesign buried deep in your computer, I want to help you bring it back to the surface and see what an impact it can have in your business. I want you to avoid making costly and embarrassing mistakes like I did, so I'm opening my playbook and teaching you everything I know about the program.
I personally know the value of having a working knowledge of InDesign in my arsenal. It’s helped me land jobs, book clients, and create my own passive income digital products — all with the confidence that I know what I'm doing.
Translation: InDesign makes me money.
And it can make you money too, if you know how to use it . . . so I'd love to teach you.
Enter The InDesign Field Guide.
The InDesign Field Guide can teach you the skills necessary to take your business to the next level.
With InDesign in your back pocket, you can create...
- Downloadable PDFs like lead magnets, opt-in incentives, content upgrades for your blog, free downloads, worksheets, cheat sheets, checklists, etc.
- Digital products like e-books, guides, workbooks, printables, course content, planners, templates, etc.
- Printed products like books, magazines, booklets, planners, lookbooks, stationery, etc.
- Sales + promo materials like portfolios, catalogs, brochures, sales sheets, order forms, invoices, contracts, proposals, resumès, media kits, pricing guides, sales slides, questionnaires, etc.
- On-screen graphics like social media profiles + covers, promo + announcement images, website graphics, email headers, blog post graphics, slideshow presentations, etc.
This is not your typical, run-of-the-mill online course.
I’ve designed this course with unique teaching methods to show you only the tools you’ll actually use — and I'll teach you in a practical way so you'll remember what you learn.
InDesign is overwhelming on it’s own. I’m breaking it down into bite-size pieces delivered in a very specific order to help you learn the software faster and hands-on, so you walk away with a money-making skill you can start using right away. Here’s how:
- 8+ hours of easy-to-follow video tours and tutorials
- 50+ pages of complimentary PDF guides, cheat sheets, and checklists
- a real-life project you'll practice on + complete by the end of the course, which you can start using in your business right away (keep scrolling to see exactly what it is and how it can help you)
- 10 demonstration videos showing you exactly how I design page layouts from start to finish, and how I make design decisions on the fly
- a private discussion forum to interact with fellow InDesign nerds, learn from each other, and get feedback from other students on your course project
- the exact workflow I use for nearly every project in InDesign to automate your process and reduce duplicate work (plus a project planner you can use over and over)
- learn how InDesign integrates with Photoshop + Illustrator, and when you should be using each program
- my personal InDesign tips + tricks to work smarter + faster
- loads of bonus materials including extra videos + guides, ready-to-use templates, and quarterly live webinars with me to get all your questions answered
- every piece of content housed in an easy-to-navigate members-only website that's available immediately, so you can learn at your own pace
- the best part – save thousands of dollars by learning the exact software you would normally hire a designer to use